An architectural company based in Vienna, Austria, with a focus on sustainable and innovative design solutions.

Target audience:

Industries: Real Estate Investors, Real Estate Developers, Construction.
Countries: Germany, Austria, Switzerland.
Company headcount: 50-1000 employees.
Seniority level of decision-makers: Senior, Managers, Directors, VP, CXO

Despite having a strong reputation in the industry, they faced the challenge of obtaining all their clients through word-of-mouth referrals. Their goal was to quickly grow their business with a steady flow of predictable B2B leads that would convert into projects. Additionally, they wanted to increase their visibility and reputation in the professional market.

Laboratory of Lead Generation worked closely with our client to develop a targeted B2B lead generation strategy that included:

1. Market research: Turbo Mango conducted in-depth market research to identify potential customers for their services, including construction companies, real estate developers, and architectural firms.

2. Persona development: Based on interviews and market research, Laboratory of Lead Generation developed buyer personas to define the pain points, motivations, and goals of the target audience.

3. Content creation: Laboratory of Lead Generation created a variety of content, including blog posts, case studies, and social media content, to engage the target audience and provide them with valuable information.

4. LinkedIn campaigns: Laboratory of Lead Generation developed a targeted LinkedIn campaign to reach out to potential customers and offer them relevant services. Using this information, we crafted customized outreach messages that highlighted the client's strengths and expertise.

5. Lead nurturing: Laboratory of Lead Generation established a lead nurturing program to develop relationships with potential clients and guide them throughout the sales funnel. To further enhance brand recognition and loyalty, we organized an office rooftop event with appetizers, drinks, and a pleasant atmosphere for networking. This helped create a positive association between the brand and the networking opportunities provided.

Through our B2B lead generation strategies, we were able to generate 109 relevant leads for our client in the architecture industry within the first three months of our collaboration. These leads provided our client with a steady and predictable flow of potential customers that they did not have before.

The leads also allowed our client to expand their customer base and increase their revenue, while reducing their reliance on word-of-mouth referrals. Our strategies helped our client overcome the challenge of only receiving customers through recommendations and reach a broader professional market.

Furthermore, our event on the office rooftop helped increase brand recognition and loyalty among potential customers, providing our client with additional opportunities for networking and customer engagement.

Overall, our collaboration with the architecture company resulted in measurable success and provided them with a solid foundation for future growth.

"We had an excellent experience working with Laboratory of Lead Generation. Their B2B lead generation strategies exceeded our expectations and helped us generate a steady flow of relevant leads, which led to a significant increase in our customer base and revenue.

The team was professional, efficient, and reliable throughout the process, and they were always responsive to our feedback. Their event on the office rooftop was also a huge success and helped increase our brand recognition and loyalty.

We highly recommend Turbo Mango to any business looking to improve their B2B lead generation strategies."

CEO, Co-founder