Our client is a manufacturing company based in Hungary that specializes in the production of high-quality pallets. With a team of skilled professionals and state-of-the-art facilities, they are able to provide their product for businesses across various industries.

Target Audience:

Industries: Logistics, Packaging, Transportation, Warehousing, Retail, Pharmaceutical, etc.
Countries: Germany, Austria, Switzerland, Italy, Sweden, Denmark, Norway, Finland.
Company headcount: 50-1000 employees.
Seniority level of decision-makers: Senior, Managers, Director, VP, CXO

Our client faced several challenges as they launched their new, innovative product:
- Firstly, they needed to find a way to introduce the product to potential clients and demonstrate its value in a market where it was unknown.
- Secondly, they had to differentiate themselves from competitors and reach decision-makers who were willing to take a chance on a new product without an established reputation.
- In addition to these challenges, our client had spent a significant amount of money attending a trade fair where there was a lot of interest in their product. However, after the event, the follow-up from potential clients was very low. This was a missed opportunity for the client, as they had invested time and resources in the event but were not able to convert the interest into sales.

We developed a customized lead generation strategy that focused on generating quality leads and increasing brand awareness. Our team identified that one of the biggest hurdles was introducing their new product to potential clients and demonstrating its value. To tackle this, we suggested organizing monthly factory online live tours.

The live tours gave potential clients a chance to see the company's state-of-the-art facilities and learn about their team and innovative products. We promoted the live tours through the LinkedIn network, targeted social media advertising, Google ads, and email campaigns, ensuring that the right people were aware of the opportunity.

We set up many individual calls with potential clients, and we facilitated several offline factory visits from potential clients who wanted to see the company's facilities in person.

In addition, we invited relevant people to their booth at the trade fair to further increase their brand awareness.

Over the course of 9 months, our team generated 381 B2B leads for the client. This was a significant increase from their previous lead generation efforts, and the client was thrilled with the results. The new leads allowed them to expand their customer base and increase their revenue.

Furthermore, the success of our client's product launch continued beyond the initial phase, with 211 companies purchasing the first batch of products. This further validates the quality and demand for our client's offerings, and the positive feedback from early adopters has led to increased interest and inquiries from potential customers.

Our client is now in the process of developing and building a new factory in the North of Italy. This expansion is a testament to the company's growth and success, and we are proud to have played a role in helping them achieve their goals.

"Working with Laboratory of Lead Generation has been a fantastic experience. They took the time to understand our unique challenges and developed a customised strategy that helped us overcome them. We've seen a significant increase in leads and conversions since we started working with them."

CEO, Co-founder